AI Insights · Timothy · January 2022
Top 5 Art Games in Nigeria: Q4 2021 Performance
Explore the performance trends of the top 5 art games in Nigeria during Q4 2021, including weekly downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 art games on a unified platform in Nigeria demonstrated varying performance trends in terms of weekly downloads, revenue, and active users. Let's delve into the specifics of each game.
Color by Number：Coloring Games from Wildlife Studios saw notable growth in several metrics. Weekly downloads surged from 59 in late September to 396 by the end of December. Revenue peaked at $69 in late October, followed by a decline to $18 at the end of December. Active users grew steadily from 460 in late September to 1.3K by the end of the quarter.
Adult Coloring Book - Pigment by Pixite Inc. experienced a more modest performance. Weekly downloads peaked at 42 in mid-October but dropped to 19 by the end of December. Revenue fluctuated, reaching a high of $64 in early October and ending the quarter at $35. Active users saw a slight increase from 56 in late September to 66 by the end of December.
Colorfy: Coloring Book Games, also from Wildlife Studios, had varied performance metrics. Weekly downloads experienced a high of 139 in mid-December but ended the quarter at 108. Revenue peaked at $66 in late December, showing an increase from $32 in late September. Active users saw a moderate rise from 404 in late September to 444 in mid-December, but dropped to 370 by the end of the quarter.
COLOR - Coloring Book by Evgeniya Ershova showed significant growth in downloads and active users. Downloads increased from 22 in late September to 233 by the end of December. Revenue saw a notable peak of $96 in mid-December, ending the quarter at $71. Active users showed consistent growth, starting at 718 and reaching 1.3K by the end of December.
Finally, Draw it from Kwalee Ltd had a remarkable increase in weekly downloads, especially in the final week of December, jumping to 836 from 40 in late September. Revenue fluctuated, peaking at $25 in early November and ending the quarter at $24. Active users saw a significant rise from 69 in late September to 834 by the end of December.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of the top 5 art games in Nigeria during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.
